Resume

Kari McMinn

Personal Profile

Strategic Product Leader with 15+ years of experience building consumer products that bridge content, community, and commerce. Proven success launching 0→1 initiatives, scaling direct-to-consumer monetization, and driving engagement through experimentation and customer insights. Expert at partnering across engineering, design, and research to deliver high-impact features and shape long-term strategy.

Product Management Skills

Exceptionally skilled in creating clear and well-defined product requirements documents that include business goals, market research, product concept, definition, wireframes and user flow.
Accomplished at managing cross-team communications to execute product vision across design, engineering, marketing and customer service teams.
Adept at leading a/b testing initiatives to feel confident around the evaluation of a product launch.

Responsible for managing product lifecycle from strategy to execution to post-launch evaluation.
Skilled in assessing business opportunity, strategy sessions and staying up-to-date on industry trends to define business and product goals.
Experienced with conducting user research and building out user personas to establish a target audience.
Demonstrated ownership, drive and urgency in resolving issues.

PROFESSIONAL EXPERIENCE

Senior Product Manager - Amazon Shopping Videos (September 2022 - Present)

Shop the Show is Amazon's interactive shopping experience that connects streaming entertainment with commerce, enabling customers to discover and purchase products inspired by the shows, movies, and live events they watch on Prime Video.

As a Senior Product Manager, I own product initiatives spanning personalization, AI-powered product discovery, customer research, analytics, and experimentation. My work includes developing recommendation experiences that connect viewing behavior with shopping intent, scaling AI-driven content-to-product matching, establishing measurement frameworks, and identifying new ways to help customers seamlessly move from inspiration to purchase.

Senior Manager, Product - CNN+ (July 2021 - Present)

CNN+ brought together live news, original programming, and on-demand content in a direct-to-consumer streaming experience available across mobile, web, and connected TV platforms.

As a Senior Manager of Product, I owned content discovery experiences including Search, Watchlist, Continue Watching, and Live Programming. Working across product, engineering, design, editorial, and research teams, I focused on helping subscribers find relevant content and deepen engagement with the platform.

Director, Product - Food Network Kitchen (August 2019 - Present)

Food Network Kitchen was Discovery's first direct-to-consumer subscription platform, combining live cooking classes, on-demand content, recipes, meal planning, and shopping tools across mobile, web, and connected TV.

As Director of Product, I led initiatives focused on helping customers discover recipes, learn new skills, plan meals, and organize grocery shopping through experiences including Live and On-Demand Cooking Classes, Meal Planning, Shopping Lists, and Recipe Discovery. I partnered across product, engineering, design, content, marketing, and analytics teams to build subscriber experiences that delivered ongoing value and supported Discovery's expansion into direct-to-consumer subscriptions.

Senior Product Manager - Food Network In the Kitchen (May 2017-August 2019)

Food Network In The Kitchen brought Food Network content and culinary inspiration to consumers through mobile and connected TV experiences.

As Senior Product Manager, I owned mobile product strategy across iOS, Android, and Apple TV, leading initiatives focused on content discovery, video engagement, and emerging platform capabilities. I worked closely with user research, design, engineering, and platform partners including Apple and Google to deliver innovative experiences that expanded audience engagement and platform visibility.

Senior Product Manager (September 2016 - April 2017)

Devpost helps developers discover hackathons, showcase projects, and connect with employers and technology companies.

Defined customer requirements and growth strategies for Devpost's recruiting platform, including SEO, incentivized sharing, and targeted email campaigns designed to increase user acquisition and engagement.

Product Director, Senior Product Manager (June 2015 - January 2016)

Goodshop is a commerce platform that helps consumers save money while generating donations for nonprofit organizations through online shopping.

Over six years, I led product initiatives spanning affiliate commerce, customer acquisition, SEO, lifecycle marketing, membership experiences, mobile transformation, and analytics. I partnered across engineering, marketing, and business development teams to create products that improved the shopping experience, strengthened retailer partnerships, and supported thousands of nonprofit organizations.

Senior Product Manager (September 2013 - June 2015)

Managed affiliate marketing and advertising partnerships with hundreds of online retailers, negotiating commission agreements and driving revenue growth through promotional campaigns and strategic partnerships.

Product Manager (June 2010 - September 2013)

Managed nonprofit partnerships and community engagement programs, helping grow awareness and participation across Goodshop's network of charitable organizations.

Community & Affiliate Marketing Manager (June 2006 - December 2012)

Managed nonprofit partnerships and community engagement programs, helping grow awareness and participation across Goodshop's network of charitable organizations.